Thursday, February 7, 2008

Dream On

Americans will never surpass the French when it comes to certain things, like wine for example. It's just a fact one has to face. We may have some good wines, even great wines, but nothing like those that come from family-run vignobles that have existed for decades, perhaps centuries. Ever ready to proclaim how we do things better because it's new, different, or even more multi-cultural (see article link), the most recent claim is that American sommeliers are, in a nutshell, more friendly and therefore, by virtue of their openness, making a world that was once reserved for the upper classes more accessible. This may be true, but also true is that Americans don't like to be reminded of the class distinctions they prescribe to even though class in the States is just as important and omnipresent as it is in France. Whereas the French might make the distinction between class and cultural tradition, Americans, at least in this case, seem to confuse the two. Although I can understand how a sommelier's openness might make one feel more comfortable, garner interest, promote the pleasure of drinking wine, etc., I also understand the pleasure one can derive from ritual -- and the formality of ritual. There are established rules and those rules are meant to be followed, executed to perfection; everyone from the vignoble, wine-producer and bottler to the cellar manager, sommelier, and client plays his or her own role. The sommelier isn't there to make the client feel good about himself (that's the job of the wine!) but to ensure and to deliver. To perform. I'm reminded of eating out back home, when servers crouch down so that their chin is almost resting on the table and cheerfully say their name and act as though they're your best friend. This never happens in France. Servers don't want to be reminded that they're serving and to have to do so would be a personal insult as well as an embarrassment. I'm diverging, I know, but the point is that it's not about being more laidback, chatty, or better. It's about two countries who see wine, and the culture of wine, very differently. To know why I wrote this piece check out the somewhat maddening but revealing article "A Turn of the Corkscrew: How American Sommeliers Put Their French Counterparts to Shame" http://www.slate.com/id/2180456

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